Action in Mind is an independent mental health charity doing great work in the Stirling area supporting people, their families and carers experiencing mental health difficulties and those living with chronic and enduring mental illness.
STRAMASHED was invited to design and build a new modern website which would better display information, showcase the available services and promote fundraising and volunteering opportunities.
We began by streamlining the page structure, consolidating content and developing a more intuitive menu system to allow users to better navigate the site.
Custom designed page templates and layouts were created to match and support the current branding ensuring the website complements and works alongside their other promotional materials. All layouts are fully responsive allowing for optimum display on desktops, laptops, tablets and mobiles.
Panoramic images of Stirling were added to strengthen the local service area messaging with all previous generic stock library photography removed and replaced with real photos of services, campaigns and events for greater authenticity and a more personal feel. The result is a more accurate and relatable online representation of the good work carried out by Action in Mind in the Stirling area.
Clear call to action buttons feature throughout the site signposting users to get involved with the charity, either through volunteering, donations or fundraising.
As standard, we made sure all pages were optimised for SEO to help increase visibility and improve Google search rankings making sure the website and services are easy to find and access online.
